About

We are specialists, dedicated to ensuring that our campaigns go beyond impressions to place your products and services in your target audiences’ hands and ultimately their lives.

About Next

  • 1993
    • Founded in Pittsburgh by Henry Rischitelli as Continental Sports and signs first clients in Chip Ganassi Racing and primary sponsor Target
  • 1995
    • Lands Compaq account and subsequently adds event marketing practice to the agency’s offerings.
  • 1999
    • Relocates headquarters to Atlanta.
  • 2000
    • Named NASCAR agency of record for AOL and leads the online giant’s entry into the sport which results in the establishment of the agency’s mobile marketing practice.
  • 2002
    • Begins relationship with Hewlett-Packard after its acquisition of Compaq leading to the creation of the agency’s channel marketing group.
  • 2004
    • Agency rebranded as Next Marketing.
    • Enters PROMO 100 at 82
  • 2005
    • Recognized as Top 12 Sponsorship Activation Agency by Event Marketer Magazine
  • 2006
    • Awarded Silver Ex by Event Marketer Magazine for Beneficial In the Driver’s Seat mobile marketing campaign
    • Named Top 20 Sports Marketing Agency by Sports Business Journal
    • Advances to 51 on PROMO 100 and recognized as a Top 10 Sponsorship Specialist
  • 2007
    • Selected by National Beverage to develop their first-ever retail sampling campaign for the national launch of the Powerblast and RipIt brand energy drinks.
    • Moves to 42 on PROMO 100
    • Ranked as the 2,502nd Fastest Growing Private Company in America in Inc. Magazine’s Inc. 5,000
    • Awarded Silver Ex for CDW Race to Host B-to-B hospitality campaigns
  • 2008
    • Sweeps the Ex Awards winning Best B-to-C and Best B-to-B Mobile Marketing categories for Panasonic Living in High Definition and Plantronics Sound Coach campaigns.
    • Jumps to 1,291 on Inc. 5,000 ranking of Fastest Growing Private Companies in America
  • 2009
    • Named to Inc. 5000 for third consecutive year.
    • Launches Panasonic's Full HD 3D Campaign


As a true independent agency dedicated solely to experiential marketing, Next Marketing is nimble and flexible, providing our clients with unbiased, media-neutral marketing solutions, stable and experienced leadership and proven, measurable results. So when it comes time to do the right thing, the thing that will work for our clients, we do that.

Focused exclusively on developing, managing and measuring experiential marketing campaigns, Next Marketing understands the role of sports, event, mobile and channel in the overall marketing mix and is practiced at working as part of an integrated team that includes media, public relations and online.  Strategic planning, concept development, program execution and results measurement; throughout the life of each marketing campaign, Next Marketing provides our clients with the knowledge and resources necessary to achieve their goals and objectives on time and within budget.

Next Marketing’s goal is to generate the deepest, lengthiest engagement possible for our clients with their audiences. That’s how we Deliver Results. 

Sound easy? It’s not, but don’t worry. We’re in this together, every step of the way.