Four Basic Principles to Optimize your Experiential Marketing Programs Successful experiential marketing programs [...]
How to Get More From Event-Based Data Capture For many experiential marketing campaigns, [...]
Last week we attended the Digital Summit and as was the case last [...]
Long lines are in our summer forecast – and not just at the [...]
We’ve all hear the expression: “Measure twice and cut once.” Whether building basement shelves or a better mousetrap for a brand, the same adage holds true. Measuring from more than one angle is just smart and can build valuable perspective into true performance.
Interested in optimizing your event investment? Next Marketing has produced a white paper with Event Marketer that offers valuable perspective into your boosting event ROI.