August 2016

It’s All About T.I.M.E.

August 8th, 2016|Event, Measurement, Strategy|

Four Basic Principles to Optimize your Experiential Marketing Programs Successful experiential marketing programs [...]

June 2016

Feeding Your Funnel or Filling the Bucket?

June 9th, 2016|Leadership, Measurement|

How to Get More From Event-Based Data Capture For many experiential marketing campaigns, [...]

BUILDING A TEAM FOR SUCCESS

June 7th, 2016|Leadership|

Now that the dust has settled from the 2016 NFL Draft – and [...]

May 2016

Trends from 2016 Digital Summit Atlanta

May 31st, 2016|News, Strategy|

Last week we attended the Digital Summit and as was the case last [...]

What Experiential Marketers Think While Waiting in Line

May 26th, 2016|Strategy|

Long lines are in our summer forecast – and not just at the [...]

Caps, Gowns and Experiential Marketing

May 23rd, 2016|Strategy|

We marketers know when being marketed to. At my daughter’s HS graduation, I was [...]

April 2015

Experiential Measurement

April 1st, 2015|Strategy|

We’ve all hear the expression: “Measure twice and cut once.” Whether building basement shelves or a better mousetrap for a brand, the same adage holds true. Measuring from more than one angle is just smart and can build valuable perspective into true performance.

September 2014

Checklist. Check.

September 18th, 2014|Uncategorized|

From shopping trips to business development, having a list is a tactic that always proves its worth when important details are to be kept top of mind.

June 2014

Can Your Event Marketing Investment Stand the Test of T.I.M.E.?

June 13th, 2014|Uncategorized|

Interested in optimizing your event investment? Next Marketing has produced a white paper with Event Marketer that offers valuable perspective into your boosting event ROI.

May 2014

Next Wins Ex Award

May 8th, 2014|Uncategorized|

Next Marketing is the proud recipient of the 2014 Ex Award for “Best Mobile Marketing Program” for the management and operation of the Technoliner as part of CDW’s “Winning on the Road” campaign.