WORTHY OF AN ENCORE
Inviting NCAA fans to recreate some of the tournament’s most celebrated
buzzer beaters with Buick’s newest star performer.
DRIVING DOWN-TO-THE-WIRE PERFORMANCE, LITERALLY
Buick – a distinguished, all-American brand rooted in passion and driven by performance. We spoke their language. From logistical expertise and activation to digital amplification, our experience experts brought Buick’s vision for a prestigious fan experience to life, with lasting impressions.
A thoughtfully researched and designed 5,000 sq. ft. multi-sensory experience, complete with half-court basketball arena, that leveraged advanced event technology and highly trained event staff to introduce Buick’s all new vehicle line up to fans. The experience was seamless, measurable, and successful in exceeding client goals.
INCREASE IN LEADS FROM BUICK’S PREVIOUS FINAL FOUR EXPERIENCE
Next Marketing brought our vision to life and exceeded all our expectations while activating one of our premiere sponsorship platforms.
— Chris Ayotte, Buick Brand Manager
IN FULL EXPERIENCE