GROWING A FAMILY OF FANS FOR
A DOWN HOME BRAND

Creating a national following for Community Coffee with on-brand
and personally rewarding product sampling.

CONNECTING A FAMILY BUSINESS TO AN AUDIENCE THAT MATTERED

It takes a lot of trust for a family business to hand over their marketing to an agency partner. We put on our family business hats and stepped into their shoes, so we could speak to the right audience, from the heart.​

The Community Coffee Trolley. This colorful mobile café not only provides the necessary equipment to brew the high quality coffee Community is known for, it is also their pride and joy, celebrating the brand’s friendly family-owned Louisiana heritage.

59EVENTS
91EVENT DAYS
66,937SAMPLES

STATES VISITED

A 6-year partnership and still going strong!

228%
INCREASE IN SAMPLES
PER EVENT

EVOLVING THE BRAND EXPERIENCE.

We took the trolley and made more than just coffee. We created a fluid and fun experience for people that mattered, where it mattered. Product sampling, roasting demos and coupon distribution from the iconic trolley took place right outside key accounts and at community events. Inside stores, brand ambassadors were placed in prime positions to personally hand over coffee packs to coupon holders in the warm and friendly way this family likes to do business. The result was an on-brand, personal and rewarding experience that enticed a national audience to “Taste the Difference Family Makes”.