FOR LOVE OF THE OPEN ROAD
GT MAKES ANYWHERE POSSIBLE

From smooth blacktop to the rocky mountains, General Tire’s reaches far and wide to prove durable, performance-oriented tires make anywhere possible for driving enthusiasts.

Activating General Tire’s racing, off-road enthusiast and professional fishing sponsorships, the program features  two large tractor trailer assets that canvas the country showcasing GT’s industry-leading tire technology. Each tour stop comes equipped with spokesmodels and product specialists trained to talk tires and encourage fans to register for a chance to win a free set of tires. Swag flows freely too, as we conduct consumer challenges and put on live demonstrations of General Tire technicians preparing tires to give off-road racers the winning edge.

40+ANNUAL EVENTS
100EVENT DAYS PER YEAR ON AVERAGE
21kQUALIFIED LEADS

70%

PLAN TO PURCHASE WITHIN 12 MONTHS

An 8-year partnership with a 650% increase in average leads generated per event since 2015.

EVOLVING THE BRAND EXPERIENCE

In addition to siping, grooving and tire changing our way into the hearts and minds of fans, we added two new “brand ambassadors” to the current tour: a 9ft tall #AnywhereIsPossible rock climbing Sasquatch and a counterpart 9ft tall ice-fishing Yeti. These two ambassadors embody the nature of what it means to be truly off the grid, encouraging attendees to share photos socially and imagine where General Tires could take them in pursuit of unexplored adventure.