 OverviewNext Marketing helped the nation’s 401k leader leverage the power of a NASCAR team sponsorship into a B-to-B marketing program that resulted in a 67% increase in propensity to purchase among participating independent brokers and agents. |
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 OverviewNext Marketing was awarded the EX Award for Best B-to-B mobile marketing campaign for its work that mobilized the telephony headset manufacturer’s B-to-B marketing efforts and delivered direct sales and leads to 43% of participating channel partners. |
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 OverviewNext Marketing’s people and processes ensure that millions of dollars in global market development funds are used efficiently and effectively by the global technology brand and its various marketing partners. |
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 OverviewNext Marketing brought the global market leader in Wi-Fi service to life with a live demonstration campaign in America’s busiest airports to reach more than 70,000 business travelers and increase web traffic more than 24%. |
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 OverviewNext Marketing garnered the EX Award for Best B-to-C mobile marketing campaign when it took the consumer electronics giant’s integrated Living in High Definition campaign on the road and drove a more than 1,000% increase in marketshare for Panasonic’s digital cameras among tour visitors. |
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Overview
Next Marketing designed an engaging in-store sampling campaign to introduce a new “Smart Energy” drink that provided an average 1,500% sales lift over non-sampled periods.
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