HP

EXPLORE

With operations in more than 170 countries, HP relies on a vast network of business partners to realize marketing efficiencies. Through the use of joint marketing funds, thousands of programs are activated each year that include and impact HP’s technology, channel and retail partners. With millions of dollars and multiple stakeholders involved, HP called upon Next Marketing to ensure that HP and its partners realize the full potential and benefit of these joint marketing programs.

EVOLVE

The continued globalization of HP’s marketing strategy and complexity of its marketing partnerships as prompted Next to steadily evolve its service offerings to best serve HP’s changing needs. As stewards of HP’s process, Next has gained an intimate understanding of HP’s systems and requirements resulting in an expanded scope of work as well as significant increases in efficiencies. As Next has continued to demonstrate its value, both HP and its joint marketing partners are increasingly relying upon Next to evolve and maintain these critical processes.

EXECUTE

Through the combined effort of a dedicated staff and proprietary online resources, Next facilitates a process by which HP and its partners make certain that joint funds are utilized fully and correctly while also ensuring that each partners’ brand guidelines are being followed. From training program users to reviewing submissions and approving fund allocation, Next is involved throughout the process ensuring that all stakeholders receive the greatest return on their investment.

EVALUATE

The systems, processes and people that Next employs to support HP’s joint marketing efforts are fundamentally data driven so that derivative of this program presents quantifiable results from which the stakeholders can measure effectiveness. Next also uses this information to perpetually analyze performance and efficiencies to best serve each and every user.