Project Description

Bud Light called upon Next Marketing to help launch the brand’s all new Bud Light Apple in select markets.

EMBODY

Targeting all ages of male and female beer drinkers, Next Marketing’s brand ambassadors fit that target demo perfectly for peer to peer recommendations

ENGAGE

Armed with free samples and swag, the primary objective is to create trial and awareness for the all new product in bars, restaurants and retail.

EDUCATE

Not a cider but an apple flavored light beer, education and trial are key tactics to drive sales.

EMPOWER

Driving consumers to try, buy and talk about Bud Light Apple is what we do.