Project Description

 SINCE 2013, NEXT MARKETING HAS WORKED WITH CDW, One of North America’s leading providers of integrated IT solutions, to bring the technoliner and CDW’s solutions to IT decision makers across North America.


The Ultimate Technology Vehicle, the Technoliner literally demonstrates how CDW helps its customers “Win on the Road” with IT solutions that support mobility, cloud computing and virtual offices.


Not only is the Technoliner an immersive and dynamic IT solutions showcase, its premium business entertainment amenities enhance the overall experience and result in CDW partners, clients and prospects spending an average of 20 minutes and in some cases more than an hour learning more about CDW’s solutions.


CDW tradeshows that activate the Technoliner record an average of 1,400% increase in sales lead.


CDW’s solutions architect and engineers configured and installed a full suite of hard and software products that not only demonstrate the depth and breadth of CDW’s capabilities but also highlights more than two dozen OEM partner products and how their connectivity creates comprehensive and complete IT solutions.


Each year, nearly 8,000 IT decision makers experience the CDW Technoliner and as a result, brand perception and understanding has improved and partner engagement has outperformed pre-launch expectations.