Project Description

AS COMMUNITY COFFEE’S EXPERIENTIAL AGENCY OF RECORD, NEXT ASSISTS THE BRAND WITH ITS EVENT AND RETAIL SAMPLING ACTIVATIONS ACROSS ITS RAPIDLY EXPANDING DISTRIBUTION FOOTPRINT

EMBODY

With more than 16 hours of annual training, each of our product specialists can not only brew the perfect cup of Community Coffee but also understand and communicate the difference that heritage and tradition make for the family-owned brand.

ENGAGE

From retail sampling and shopper marketing to event planning and execution, Next Marketing has exposed millions of consumers to Community Coffee.

EDUCATE

Next Marketing works with Community Coffee’s integrated marketing team to craft stories and narratives that will allow Community to stand out in the competitive coffee category and initiate brand conversations one cup at a time.

EMPOWER

Next’s experiential marketing campaigns have played a critical role in Community Coffee’s rapid market expansion through Walmart, Publix and Kroger stores across the Southern United States