COACHING UP PERFORMANCE
WITH AN EDGE
Leveraging PGA TOUR Champions to deepen relations with independent brokers at the Principal Charity Classic.
DRIVING PERFORMANCE WITH AN EDGE
If there’s one way to drive performance, it’s creating deeper and more meaningful connections with those who represent you. We leveraged The Principal Charity Classic PGA Champions Tour to strengthen Principal’s relationship with their independent brokers who represent their investment products. After all, the success of the brokers are critical to the success of the company.
It was a classic case of business meets pleasure. At exclusive golf courses in key markets around the nation, independent insurance brokers were invited to join The Principal and Top 100 PGA Golf Instructor, Joe Hallet, for a fun instructional clinic followed by a round of golf and a 19th hole reception.
OF GUESTS HAD A MORE FAVORABLE OPINION POST-EVENT
75% of participants said they were more likely to place business with the Principal
– Emma Gardner, Brand Manager, Brown-Forman