TAKING MILITARY RECRUITMENT
TO THE NEXT LEVEL

Engaging and enlisting the USAF’s next generation of leaders, warriors
and innovators with a fleet of high-touch, high-tech vehicles.

THE USAF MILITARY RECRUITMENT PROGRAM

As the world’s most technologically advanced ​fighting force, the United States Air Force’s ​mission is to defend our freedoms in air, space and cyberspace. Our mission: to turn the USAF’s recruitment program into a force to be reckoned with by engaging and enlisting the next generation of leaders, warriors and innovators to explore the Air Force’s 200+ career options.​

A mobile fleet of four high-tech, high-touch programs swept the nation introducing potential recruits to the Air Force mission and career opportunities. Equipped with physical and cognitive challenges, simulated drills, and games of self-discovery, each program set out to educate, excite and inspire recruits to Aim Higher in unique ways.

173EVENTS
92,614REGISTRANTS
13,128LEADS

STATES COVERED

A 6-year partnership and still going strong!

67%
INCREASE IN LEADS
PER EVENT

BREAKING NEW BARRIERS

With an RFID-driven CRM and data tracking system,​ each program took recruits on an exciting journey that not​ only identified top talent, but importantly captured and curated​ performance in ways that embodied an elite fighting organization.​ Behind the scenes, Next employed operational best practices that overcame each program’s complex logistical demands while relentlessly ​pursuing efficiencies to reduce downtime, reach more targets and keep tours operating on budget.​