Long lines are in our summer forecast – and not just at the airport. Think about upcoming waits for rides at amusement parks, beer at ballparks, restrooms at national parks and more. How we use this time is the difference between a fresh marketing idea and simply running down a phone battery.
Four things to think about while waiting:
What other ideas come to you for making an experience in line worth the wait? Don’t forget to inconspicuously snap pictures of the experiential real estate you just brainstormed. And of course act on it when back in the office!