Music Fans Hangout with Chevy

As part of Chevy’s sponsorship of Hangout Music Fest, Next traveled a team of event professionals to Gulf Shores, Alabama to support the brand’s first-ever activation of the three-day music festival. From a 5,000 square feet display space, to a 150’ water slide on the beach, to a fleet of 20 shuttle vehicles operating from five individual locations, Chevy was everywhere consumers wanted to be. Almost 6,000 fans visited Chevy sponsored hot spots, hundreds shared their experience via social media and more than one-third of the 30,000 Hangout attendees hopped into a Chevy to get around Gulf Shores; Next showed consumers it’s easy and fun to hang out with Chevy.

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