U.S. Air Force Takes Experiential Marketing on the Road

When the U.S. Air Force and its AOR, GSD&M, were evaluating new partners to manage the staffing, logistics and operations of its recruiting services tours for 2012, they selected Next Marketing. Charged with operating three unique mobile marketing tours, Next’s account, operations, and event teams work with GSD&M and Air Force personnel to plan and execute more than 125 annual events, cover almost 50,000 miles across the United States and guide more than 25,000 potential recruits through augmented reality and interactive experiences that highlight career opportunities for the United States’ most selective armed service.

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