Cadillac Tennis Taste Drive Events

In an effort to specifically reach female consumers, Next Marketing assisted Cadillac and its AOR, Jack Morton, with the planning and execution of an invitation-only event series that provides an exclusive tennis and culinary experience for hundreds of affluent and active consumers from Atlanta to Miami. Top tennis facilities throughout the southeast host the Cadillac events, which include private clinics with world-renowned tennis pros, cooking demonstrations by local celebrity chefs and personal test drive opportunities with Cadillac’s hottest vehicles.

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