100,000 Consumers Catch a Chevy at Nation’s Biggest Events

Big event; unfamiliar city; Chevy and Next have you covered. The Catch a Chevy campaign offers attendees of South by Southwest (SXSW), the Country Music Awards (CMAs) and the Major League Baseball All Star Game, among others, an easy and safe ride around big events. It’s a chance for customers to get a complimentary ride while being introduced to Chevy’s newest products. We provided 55,000 rides in 2011 and already 45,000 in the first half of 2012. Of course it’s not just about the drive, it’s the experience; Catch a Chevy was one of the most blogged about activities of SXSW in 2011 and ‘12.

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