Community Coffee Creates Buzz in the Southeast with Retail Sampling Activations

When Community Coffee Company, the largest family-owned and operated retail coffee brand in America, expanded into the Atlanta DMA, Next Marketing was there to help launch the brand with a robust retail and event sampling campaign. Over the course of a six month period, Next’s event professionals took the Community Coffee Trolley to WalMart, Publix and Kroger locations to distribute free cups and coupons to more than 20,000 coffee lovers in Georgia and Tennessee. Working with Community Coffee’s marketing, sales and retail teams, Next has handled all event logistics and staffing and the campaign has run as smooth as a cup of Community’s 100% Arabica bean coffee.

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