Everfresh had a thirst for improved brand recognition of their line of 25 refreshing juice flavors, so Next Marketing satisfied the craving. Over the course of six months, our Everfresh truck will visit eight cities in six states across the Southeast, executing 350 sampling events. Besides putting an average of 600 drinks a day in the hands of consumers, the 100% Juice to the Core Tour supports Everfresh’s social media campaign. We custom designed an Ipad app to trade Facebook Likes for Everfresh swag. Visitors are encouraged take a picture enjoying Everfresh at our truck and tag themselves to win free Everfresh. Keeping the Facebook content as fresh as the juice, we’ve seen 2,400 new fans in the first month and a continued increase fan engagement and users reached.