Herbalife targets endurance athletes with mobile sampling tour

Herbalife was well-versed in marketing their weight-loss products but needed Next’s sports and mobile expertise to target serious athletes for their new Herbalife24. The customizable seven-product line is designed to provide nutrition pre-, during- and post-workout. Next updated Herbalife’s ‘Shakemobile’ for stops at some of the country’s largest endurance races: the LA Marathon, Tour of California Bike Race and Leadville-100. With 25 stops in 2011, Next served 15,000 samples and is already on pace to surpass those totals in 2012.

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