FOR LOVE OF THE OPEN ROAD
GT MAKES ANYWHERE POSSIBLE
From smooth blacktop to the rocky mountains, General Tire’s reaches far and wide to prove durable, performance-oriented tires make anywhere possible for driving enthusiasts.
Activating General Tire’s racing, off-road enthusiast and professional fishing sponsorships, the program features two large tractor trailer assets that canvas the country showcasing GT’s industry-leading tire technology. Each tour stop comes equipped with spokesmodels and product specialists trained to talk tires and encourage fans to register for a chance to win a free set of tires. Swag flows freely too, as we conduct consumer challenges and put on live demonstrations of General Tire technicians preparing tires to give off-road racers the winning edge.
PLAN TO PURCHASE WITHIN 12 MONTHS
An 8-year partnership with a 650% increase in average leads generated per event since 2015.