TAKING MILITARY RECRUITMENT
TO THE NEXT LEVEL

Engaging and enlisting the USAF’s next generation of leaders, warriors
and innovators with a fleet of high-touch, high-tech vehicles.

THE USAF MILITARY RECRUITMENT PROGRAM

As the world’s most technologically advanced ​fighting force, the United States Air Force’s ​mission is to defend our freedoms in air, space and cyberspace. Together with GSD&M, Next is working to turn the USAF’s recruitment program into a force to be reckoned with by engaging and enlisting the next generation of leaders, warriors and innovators to explore the Air Force’s 200+ career options.​

A mobile fleet of six high-tech, high-touch programs is currently sweeping the nation introducing potential recruits to the Air Force mission and career opportunities. Equipped with physical and cognitive challenges, simulated drills, and highly technical games of self-discovery, each program set out to educate, excite and inspire recruits to Aim Higher in unique ways.

173EVENTS
92,614REGISTRANTS
13,128LEADS

STATES COVERED

A 6-year partnership and still going strong!

67%
INCREASE IN LEADS
PER EVENT

BREAKING NEW BARRIERS

With an RFID-driven CRM and data tracking system,​ each program takes recruits on an exciting journey that not​ only identifies top talent, but importantly captures and curates​ performance in ways that embodies an elite fighting organization.​ Behind the scenes, we are continuously employing operational best practices to accommodate each program’s complex logistical demands while relentlessly ​pursuing efficiencies to reduce downtime, reach more targets and keep tours operating on budget.​