TAKING MILITARY RECRUITMENT
TO THE NEXT LEVEL
Engaging and enlisting the USAF’s next generation of leaders, warriors
and innovators with a fleet of high-touch, high-tech vehicles.
THE USAF MILITARY RECRUITMENT PROGRAM
As the world’s most technologically advanced fighting force, the United States Air Force’s mission is to defend our freedoms in air, space and cyberspace. Together with GSD&M, Next is working to turn the USAF’s recruitment program into a force to be reckoned with by engaging and enlisting the next generation of leaders, warriors and innovators to explore the Air Force’s 200+ career options.
A mobile fleet of six high-tech, high-touch programs is currently sweeping the nation introducing potential recruits to the Air Force mission and career opportunities. Equipped with physical and cognitive challenges, simulated drills, and highly technical games of self-discovery, each program set out to educate, excite and inspire recruits to Aim Higher in unique ways.
A 6-year partnership and still going strong!
— Emma Gardner, Brand Manager, Brown-Forman